The chogo.me score evaluates your innovation profile and derives recommendations for improvement. The score ranges from 0 to 100 and peeks in one of three best profiles, Need Seeker, Market Reader or Technology Driver.

The chogo.me score

Chogo.me uses 35 variables derived from leading international studies and publications which assess the ability of an enterprise to innovate. These variables are condensed to six pairs of questions:

• Which is your main innovation approach breakthrough and risky or sustaining?
• Are you the first one to offer new things?
• What is more important to you: technology or the market place?
• Are product trends or customer insights more important to you?
• Do you prefer to involve your staff or to manage it strictly?
• Do you focus on monetizing innovations or on delivering them well?

The answers on these questions are normalized across the whole data set and run through our analytics engine. After the first pass of analytics, we apply a specific weight to each data point. Three scores for each of the aforementioned best innovation profiles are the result.

The optimum

It is recommended to optimize one of the profiles:

• Market Reader excel in the ongoing assessment of market potential. They know exactly what competitors offer and which innovations arise in order to capitalize on proven market trends.
• Need Seekers are best in understanding consumer and customers (insight and analytics). They actively and directly engage with current and potential customers, and they are also quite good in assessing market potentials.
• Technology Drivers have a detailed view of emerging technologies and trends and also understand product life cycles quite well. They driver technology forward and are driven by technology. Good drivers meet unmet needs of existing customers.

The sources

Our analytics engine is based on our research and also derived form the following sources:

• The Global Innovation 1000, 2005 through 2010, Jaruzelski, Dehoff, Booz& Company
• The Innovators Solution, Clayton Christensen and Michael Raynor, Hardvard Business School Press, 2003
• The myths of innovation, Scott Berkun, OReilly, 2007
• The Art of Innovation, Tom Kelley, Harper Collins, 2001
• The DNA of Customer Experience, Colin Shaw, Palgrave, Macmillan, 2007
• Innovation and Entrepreneurship, Peter Drucker, Harper Business, 1986
• Diffusion of Innovations, Everett Rogers, Free Press, 2003
• Innovation Styles, William Miller, Michael Kirton, William, SRI International, 1986 – 2007
• Types of Innovation, Stanford
• Creativity & Innovation Profile, Human Next, T.G.I.M., 2002